Hand-selling Books

I am doing something fun on November 30^th and I have author Sherman Alexie to thank for it.  After being a bookseller-for-a-day to celebrate a new bookstore’s opening, Alexie and the owner came up with the great idea of having local authors hand-sell books at local independent bookstores on Small Business Saturday.  

Big box stores have their Black Friday and online giants have Cyber Monday, TV football games their expensive ads.  If the long Thanksgiving weekend is going to be taken over by commerce, why not feature the stores and products that we should all be truly thankful for.  What is life without good books?  And where will we find them without good local indie bookstores?    

This is a win-win-win-win idea if I’ve ever seen one:

Win!   Authors will draw more business to the store.

Win!   Authors may sell lots of their friends’ books.

Win!   Authors may sell some of their own books.

Win!   Some authors (me, for sure,) may convince stores to beef up their children’s nonfiction collection.

So…

Authors, find your local indie and see if they are interested in having you come in. Or register with the American Booksellers Association.

Local indie storeowners, say, “Yes!”

Teachers and other book lovers, come in, support your local store, meet a local author (Support him or her too.  We are very indie).

PS.  I will be at the Harvard Book Store, 1256 Massachusetts Ave, Cambridge, MA, on November 30 from about noon to 4 p.m.  Come on in, I have many books I love that I’m happy to share with you.

ELEPHANT IN ROOM: WHAT’S THE FUTURE OF BOOKS?

~WILL ANY BOOKS BE MADE OUT OF PAPER FIVE OR TEN YEARS OR IS THAT JUST WISHFUL THINKING? 

~WILL QUALITY SUFFER NOW THAT EVERYBODY ON THE PLANET CAN PUBLISH UN-VETTED EBOOKS AND OTHER CONTENT ONLINE? 

~GIVEN THE LURE OF CHEAP EBOOKS, CHEAP APPS, AND FREEBIES, WILL IT BE POSSIBLE TO MAKE A LIVING AS AN AUTHOR? 

~HOW CAN ANYBODY FIND OUR BOOKS AMIDST THE DELUGE? 

~DO KIDS LEARN MORE FROM EBOOKS OR LESS?

  

~WILL OUR SACRED LIBRARIES WHISK THEMSELVES AWAY FROM PRINT? 

 

Can’t help but wonder about such things seeing as it’s our livelihood and all, so I just did some gleaning to see where things stand. With that in mind, here are three comments typical of last year’s attitudes, plus a synopsis of seven new comments that were published just yesterday.

OLD (well, sorta)

Jeremy Greenfield, editorial director of Digital Book World – In January 2012, he noted a study that produced the following results: “Given the choice between reading e-books or print books, children prefer e-books... Children who read e-books also retain and comprehend just as much as when they read print books.”  But he did notice that kids reading books with lots of bells and whistles tended to get distracted.

WIRED - In April, they said that publishers were convinced they had to evolve and were hustling to make e-books more immersive.  They hoped that multi-media experiences would be the coming thing.

The Joan Ganz Cooney Center in New York - By June, their own study partially backed up Greenfield, showing that kids who read enhanced ebooks "recalled significantly fewer narrative details than children who read the print version of the same story.” It seems that that all those extra features really were distracting.

 

NEW (From the Washington Post)

Multiple award winning novelist Jennifer Miller says that her latest book took 7 years to write, but awards and great reviews alone weren’t enough to get noticed.  Competing with the 60,000 titles published each year is so hard lately that if your book doesn’t sell right away you’re a goner.  So she has become a marketing strategist, an entrepreneur, and a publicist rolled into one.

Publisher David Miller says the roles of various media—books, newspapers, magazines, TV, radio, and journals used to be distinct and didn’t compete with each other, which was great for their bottom lines.  But now the roles are blurred, anything can morph into a book, and everyone is competing against everyone else.

Indie Bookseller Marc LaFramboise says although it’s cheap and easy to produce e-books online, hardly any of them make a dent in the market. Promos via social media play a big role, but it’s impossible to tell why some books fall flat while others soar. One good thing? It’s cheap to put once-popular OP books and backlist titles online. Another good thing? He sells those titles on his website.

Writing teacher Richard Peabody says tons of people still want to become authors, but most of them are introverts and the necessity of marketing cries out for extroverts.

 

Book reviewer Mark Athetakis prefers books made the old fashioned way.  He likes to write notes in the margins and quickly thumb through the pages to find parts of the story he missed, and you can’t do that with a Kindle.

 

Librarian Ginnie Cooper says people are using the library more than ever to get hold of genuine books, to see programs for kids, to access ebooks online, and to take out audio books and DVD’s.

Literary Agent Raphael Sagalyn thinks books from the big publishers still drive “national conversation.”  He is deluged with submissions but says the barriers to entry are higher than ever, so ebooks are a great option (though million dollar successes are very few).  He also says that with publishers it’s all about the money and the entire thrust is “Will it sell?”

Until the cloud rolled in, the publishing world had stayed pretty much the same forever. But these days we’re rushing into unknown territory at breakneck speed, never knowing for sure what’s next. Now that everyone wants open access to content for free and science is making all things possible, can we still plan ahead intelligently?  The answer, my friend, is blowing in the wind.

The Good, the Bad, and the Ugly

My friend Carole Horne, general manager of the Harvard Book Store in Cambridge, MA, told me a story about this man who came into her bookstore last summer to browse. He thumbed his way through their “recommended” section, then came up to the cashier seemingly empty-handed. Nope. He put a five dollar bill on the counter and said that he was going on a trip and would download his books but had spent a lot of time browsing and felt like he owed the shop some money.

The story is definitely a mixed bag, but there still is a measure of good in it. The guy recognized the intrinsic worth of the local bookstore. This time he forewent its paper products that would weight down his luggage. But he did value the expertise of independent bookstore buyers, the taste of those who curated that special section of books worth his attention, the opportunity to look into familiar books to see if they appealed and browse unknown ones to find a treasure. And at least it translated into some value for the store as well.

A worse story. This week I was picking up a book and a calendar (yes, I still write down my appointments in little white squares) at nearby Brookline Booksmith and noticed a shopper jotting down titles on a list next to people’s names. Wanna bet that list is going home to a computer and amazon.com?

The WORST story. Quite simply, the Amazon app. For those of you who haven't heard or read about it, Amazon has created an app called, “Price Check.” People go into stores, enable the app’s location feature, scan products using their phones and are immediately offered 5 percent off 3 identical Amazon purchases for up to 5 dollars. In other words, the app is turning brick-and-mortar stores into unwilling showrooms where consumers can check out the product and leaf through a few pages before they click a button to save five bucks (plus, don’t forget, the sales tax!)

Right now, Price Check (or as I see it, the Death Star) is using consumers as its foot soldiers to do reconnaissance on products like electronics, toys, music, sporting goods, and DVDS. Then, with a click, it sucks up this market. How long before books, the product that defined Amazon, will follow? Then how long before all our favorite bookstores will no longer exist?

People in all parts of the book business know something about death by a thousand cuts. But writers—especially kids’ book writers, especially nonfiction kids’ book writers—know that losing local bookstores is more like the Sword of Damocles. The pricelessness of booksellers has been written about so often, I’ll just print the keywords and you can fill in the blanks: know their stock, standards, take chances, word of mouth, hand sell, actually read, actually care.

Let's not lose all those beautiful keywords for five dollars and some sales tax.

Come on everybody, it’s the Christmas buying season. There will be one more next year and the year after that. Let’s always have a place to browse; surely that worth a lot more than five bucks.