tag:blogger.com,1999:blog-1337206901491734394.post1858537856965526321..comments2023-11-10T03:38:11.763-05:00Comments on I.N.K.: Why Do Books Publish on Tuesdays? Linda Salzmanhttp://www.blogger.com/profile/17217322360480267856noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1337206901491734394.post-56392154881341844642013-02-27T07:04:58.988-05:002013-02-27T07:04:58.988-05:00Stephanie Anderson, aka Bookavore, sent this:
ht...Stephanie Anderson, aka Bookavore, sent this: <br /><br />http://www.blurbisaverb.com/2011/08/marketing-guru-carl-lennertz-on-why.htmlDeborah Heiligmanhttps://www.blogger.com/profile/02894150394598699172noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-92145512476179928062013-02-20T07:20:36.287-05:002013-02-20T07:20:36.287-05:00Thanks everyone! I think we are closer to the why....Thanks everyone! I think we are closer to the why... now I still wonder is it going to become more and more fluid as publishing evolves even more. Deborah Heiligmanhttps://www.blogger.com/profile/02894150394598699172noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-26607269805049069642013-02-19T23:48:38.130-05:002013-02-19T23:48:38.130-05:00just to throw a little dirt on the fire here, whil...just to throw a little dirt on the fire here, while the PUBLIC sees the book reviews on sunday, booksellers see those reviews as early as the wednesday before (i do at least); the book review is mailed early so we can read the reviews and order accordingly in time for them to be in the store after the review is published.<br /><br />any bookseller who is ordering on a monday isn't getting that book before thursday. <br /><br />books didn't always have a tuesday laydown (just as they didn't used to have prices printed on them) but these things solidified in the chains a little over a dozen years ago and may have been in part an effort to make sure they had an agreed upon target date to a national release.<br /><br />but why tuesday? i think it's just one of those things that evolved. movies didn't always come out on fridays...david elzeyhttps://www.blogger.com/profile/16653215150526146224noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-18048075285920783582013-02-19T20:48:54.676-05:002013-02-19T20:48:54.676-05:00First of all, I must point out that this is not un...First of all, I must point out that this is not universally the case. As I mentioned on Twitter: Only RH and Macmillan have strict Tuesday laydown dates for all titles. Other publishers like Harper and Penguin for example only have strict dates for a few select titles - generally "big" frontlist titles. Some publishers, like Scholastic for example, are the first of the month, whatever day of the week that may be. And some, like Lerner, assign a "pub date" but the real fact is, the book might show up in stores a month early, or just WHENEVER IT COMES.<br /><br />So why have dates at all, and why are the dates so often Tuesday? I think it is a combo of reasons:<br /><br />* For big books, they are timing media to coincide with the release week of the book. <br /><br />* They want to be sure that all retailers have time to get the book in stock, received and on the shelf on the day and before said media hits and before the weekend when the most people shop.<br /><br />* a laydown date helps ensure a level playing field. It's unfair if a NY bookstore has a book before a Calfornia store, or if Amazon has it for sale before physical bookstores, or whatever -- if NOBODY can sell it before that date, no one retailer will have an advantage over another (theoretically)<br /><br />* Many NYT reporting stores collate their information on Monday, and can report anytime until Tuesday morning. IF you think your book has a chance of listing, you want to maximize the amount of time it is for sale that week, without the possibility of it bleeding into the week before. Literaticathttps://www.blogger.com/profile/15513424208149456614noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-58121657141500808122013-02-19T19:53:14.068-05:002013-02-19T19:53:14.068-05:00I read an article last year that said it's bec...I read an article last year that said it's because of the shipping and setting up thing; if a book is released on a Monday, for example, the bookstore would be unpacking the boxes and setting the book out on its release day instead of having it already displayed on that date. I don't know why not Wednesday or another day, except that Tuesday's still early in the week.Lynne Kellyhttps://www.blogger.com/profile/18221452684484215980noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-5103558523386279322013-02-19T14:09:49.363-05:002013-02-19T14:09:49.363-05:00I hope you will find out! I'm hoping one answe...I hope you will find out! I'm hoping one answer will rise to the top as THE answer. Of course it does seem to be changing... hoping a publisher will weigh in about whether it will start being more fluid. Deborah Heiligmanhttps://www.blogger.com/profile/02894150394598699172noreply@blogger.comtag:blogger.com,1999:blog-1337206901491734394.post-81227753853198079582013-02-19T09:16:30.468-05:002013-02-19T09:16:30.468-05:00New movies release on DVD on Tuesday too, & wh...New movies release on DVD on Tuesday too, & when I worked at a video store that question haunted me too. As a reference librarian myself, I will commit myself to the search for a more definitive answer. Good luck in your hunt for the truth!Goldiebughttps://www.blogger.com/profile/14133727561654582736noreply@blogger.com